Marketing Services
Marketing services
Leveraging reserved and exclusive tools and channels, Immobilsarda has implemented profiled marketing and advertising strategies for over 40 years, targeting specific interests with international visibility.
Our marketing projects therefore encompass integrated marketing tools and channels (from print to video to digital) and leverage the online and offline potential of the local and international network comprised of Immobilsarda's partners.
Marketing initiatives
- Periodic DEM - Direct Marketing Campaigns: management of periodic newsletter campaigns from the Immobilsarda database (over 100,000 high-net-worth clients) and from the Christie’s network database (over 170,000 profiled contacts), EREN, Luxury Portfolio, and Fiabci Italia.
- Web Presentation on the Immobilsarda website and partner sites and international networks.
- Print and Digital Catalogues and Property Brochures.
- Minisites dedicated to specific projects and unique properties.
- Photography and Video Production for properties.
- Presentations during fairs, events, and open houses.
- Promotion through privileged channels of our Christie’s, EREN, and Luxury Portfolio networks.
- Web Marketing Activities: Google campaigns, social media.
Advertising campaign
The Immobilsarda advertising campaign is planned annually across national and international newspapers, economic, financial, general interest publications, as well as industry, leisure, and lifestyle magazines.
For our properties, we offer customized media campaigns, managing the Media Buying phase internally with preferential rates and excellent negotiation margins on price, planning, and creative development of the advertisement.
The Immobilsarda website, translated into four languages (Italian, English, French, and German), is an indispensable information tool for clients and a key reference point to learn about the company, its services, the region, and properties for sale.
Events and roadshows
Immobilsarda organizes events and promotions at its showrooms in Sardinia and on-site open houses, aimed at increasing client loyalty and promoting its offerings.
We also participate in events, roadshows, and presentations with our international partners and in strategic locations.
Catalogues and brochures
Immobilsarda produces product brochures, leaflets, and folders in both print and digital formats, collaborating with graphic design studios and advertising agencies. Every detail, from the texts to the paper selection, is meticulously curated.
All our editorial products are available at our offices and periodically sent to international partners and a selected exclusive clientele through direct marketing initiatives.
International marketing
Thanks to significant co-marketing collaborations with associates in Italy, Europe, and internationally, such as CHRISTIE'S International Real Estate, EREN - European Real Estate Network, and Luxury Portfolio, we ensure prominent visibility for prestigious properties.
Through synergies with our partners in key cities such as Lausanne, Geneva, Zurich, London, Paris, Monte Carlo, Moscow, New York, Tokyo, Qatar, and Dubai, we can present our most prestigious offerings to qualified investors.
Through international networking strategies, Immobilsarda ensures the definition and management of strategic promotion and marketing campaigns using reserved tools and exclusive channels, resulting from commercial collaborations with our partners.
Bespoke marketing
For exclusive and private properties, we offer Bespoke Marketing and Private Placement strategies through our exclusive channels, ensuring discretion and carefully selecting the target of international buyers and investors.
The success of Immobilsarda's strategy is guaranteed by the synergy between professionalism, reliability, and high-level networking relationships, which allow for maximizing property value, expediting negotiations, and finalizing sales with high probabilities of success.
Contact us confidentially for more information on our exclusive marketing.